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My SEO company vs doing it with software for e-commerce & Amazon sellers

You sell on Amazon and your own site. Local SEO ranks you in cities. This is the agency vs software choice for sellers.

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You sell on Amazon and your own e-commerce site. You pay an agency every month to get you found in local searches. But lately, you wonder if SEO software could do the same job for less money. Maybe you could handle content creation yourself and save a lot. You're not sure what an agency does that software can't.

Selling on Amazon and your own site means you need to show up in search results for many locations. People want fast shipping, local pickup, or just trust nearby sellers. An agency can set up your Google Business Profile and build pages for each city you serve. Software does the same, but faster and at scale. For sellers, the question is whether you need strategy or just a lot of location pages. Agencies handle strategy. Software excels at content creation.

Price depends on how many cities you target and how many pages you need. Agencies often charge by the hour or a monthly retainer. Software subscriptions usually cost a fixed amount, no matter how many pages you generate. The more locations you serve, the more sense software makes. If you only need a handful of pages, an agency might still work. But for dozens or hundreds of locations, automated tools cut cost and time dramatically.

Your next move should be to list all the cities where buyers search for your products. Then estimate what it would take to build a unique page for each city with your product info and store details. If that list is long, a platform like eezyRank can build those pages automatically and sync them to your Google Business Profile. If you need custom strategy for Amazon rankings or technical fixes, keep your agency for that. Use software for the heavy lifting of content creation.

Once you split the work, your agency handles the thinking while software handles the doing. You rank in more cities, your Amazon store gets found locally, and you stop paying for manual page building. Customers find you when they search nearby, and your budget goes further.

What our customers say

"Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term."

T.J. Reagan

"Highly recommend Scott and team! They are experts in building business presence in today’s online world."

Andy Cirino · Google

"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways."

Eric Lefebvre · Google

Other questions about local seo for E-commerce & Amazon Sellers

my website gets no traffic

You need content that matches what people actually search for in your area. Start with location-specific pages for each city you serve, then add service pages that answer common customer questions. Track your rankings to see what's working.

competitors ranking higher than me locally

Google ranks businesses that have location-specific pages and proper local signals. You need dedicated pages for each city you serve, not just one generic service page. Local SEO requires city-specific content and technical setup that tells Google exactly where you operate.

website not showing up local searches

Local search requires location-specific content on your website, not just your Google Business Profile. Create dedicated pages for each city you serve. Include local landmarks, neighborhood names, and customer reviews from those areas. Link your service pages to your location pages.

how much does SEO cost

SEO pricing depends on how much content you need and how competitive your market is. Monthly retainers run $1500-$5000 but often include work you could automate. Look for platforms that create the content automatically instead of paying someone to write it manually.

how much does local SEO cost

Traditional SEO agencies charge $1,500-$5,000 monthly because they do everything manually. Automated local SEO platforms cost 90% less and create more pages faster. Look for solutions that build location pages automatically instead of paying for manual work.

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eezyRank handles local seo for E-commerce & Amazon Sellers.

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