My website gets no traffic from Google, and I'm in finance & insurance. What now?
You're in the right place. This is about getting your finance or insurance firm found with AI SEO that works for how people search today.
Your finance or insurance site is buried on page three. Competitors show up first for every local search. People looking for what you offer never see you. It feels like you're invisible online.
Google and AI tools like ChatGPT now answer questions directly. If your site is not built to be the source they cite, you stay hidden. For finance and insurance, trust is everything. But search engines don't trust you if your pages don't match what people actually ask. Common problems include thin content, missing local pages, and site structures that confuse crawlers. Your content must answer real questions people type, like coverage types or location-specific needs.
The work needed depends on how many services and locations you cover. A single office with one focus needs fewer pages. A firm with many cities and multiple lines, like auto, home, and life insurance, needs more. Without the right structure, even good content fails. The fix is not one big change. It is building out many targeted pages that each answer one clear question for one place.
Start with location pages for each city you serve. Then add service pages answering common customer questions. Track what ranks so you know what works. eezyRank builds hundreds of these pages for you, tuned for how AI answer engines cite sources. This gets you cited in ChatGPT, Perplexity, and Google AI Overviews.
Your phone rings with real leads. People find you when they search for exactly what you offer. Your site works while you focus on clients. The quiet goes away.
What our customers say
"Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term."
"Highly recommend Scott and team! They are experts in building business presence in today’s online world."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways."
Other questions about ai seo for Finance & Insurance
how to get mentioned in ChatGPT
AI engines pull information from websites with clear, structured content. Add FAQ sections to your pages. Use schema markup so AI can easily read your information. Train the AI by creating content that directly answers common questions about your services.
Google AI Overview not showing my business
AI Overviews pull from sites with proper schema markup and content structured for answer engines. Your site needs specific technical setup that tells Google's AI your business is an authoritative source worth citing.
how to create multiple location pages quickly
Don't write location pages one by one. Use automation to create all your location pages at once. Each page needs unique local information, customer reviews from that area, and service details specific to that city. The content should feel local, not like a template.
can I do AI SEO myself
Schema markup requires technical knowledge most business owners don't have. AI content structure is different from regular blog writing. Automated platforms handle the technical setup while costing far less than hiring developers or agencies.
blog posts don't generate leads
Most business blogs focus on general industry topics instead of customer problems. Write about specific situations your customers face before they call you. Include clear next steps and local examples. Connect each blog post to your service pages so readers know how to hire you.