My SEO company vs doing it with software for franchise locations?
You run a Franchises & Multi-Location business. Here is the straight answer on local SEO: agency, software, or both.
You pay an SEO agency every month for your franchise or multi-location brand, and you wonder if software could handle the local SEO work instead. Rank tracking, location pages, Google Business Profile sync, and monthly reporting often feel like things a tool might do faster, without the big monthly retainer.
Your SEO company sends a report every month. You see rankings for a few locations. But you run a franchise or multi-location brand with dozens of stores. Each one needs its own page, Google Business Profile, and local keywords. An agency can do that, but it takes time and costs a lot of money. Software can build those pages in bulk. That is why you are comparing the two.
The scope depends on how many locations you have. Ten locations is a small job. Two hundred locations is a big one. Each location needs a unique page and a verified Google Business Profile. Software handles that at scale. An agency often writes pages one at a time, which takes longer. The cost goes up with each new location and each competitor in that city. A franchise with many cities needs much more content than a single store.
This week, list the pages you still need for each location. If you need dozens or hundreds of location pages and blog articles, software is the faster path. Use an automated platform like eezyRank to build those pages and sync your Google Business Profiles. Keep your agency for technical fixes, site structure, and high-level strategy. Do not pay an agency to write the same page over and over for each city. That is manual work a tool does better.
You get location pages built and ranking without waiting on manual writers. Your Google Business Profiles stay updated. You still have an agency for the hard technical problems, but you are not paying them for repetitive content. You can see which pages rank in each city. The work gets done, and you know what you are paying for.
What our customers say
"Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term."
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"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways."
Other questions about local seo for Franchises & Multi-Location
my website gets no traffic
You need content that matches what people actually search for in your area. Start with location-specific pages for each city you serve, then add service pages that answer common customer questions. Track your rankings to see what's working.
competitors ranking higher than me locally
Google ranks businesses that have location-specific pages and proper local signals. You need dedicated pages for each city you serve, not just one generic service page. Local SEO requires city-specific content and technical setup that tells Google exactly where you operate.
website not showing up local searches
Local search requires location-specific content on your website, not just your Google Business Profile. Create dedicated pages for each city you serve. Include local landmarks, neighborhood names, and customer reviews from those areas. Link your service pages to your location pages.
how much does SEO cost
SEO pricing depends on how much content you need and how competitive your market is. Monthly retainers run $1500-$5000 but often include work you could automate. Look for platforms that create the content automatically instead of paying someone to write it manually.
how much does local SEO cost
Traditional SEO agencies charge $1,500-$5,000 monthly because they do everything manually. Automated local SEO platforms cost 90% less and create more pages faster. Look for solutions that build location pages automatically instead of paying for manual work.