SEO agency vs software: Which is right for my Shopify store?
If you run a Shopify store and need to rank in local search, you're not alone. Here's how to decide between an agency and tools for local SEO.
You have a Shopify store. You pay an SEO company a big monthly fee. They promised local rankings, but you don't see results. You're thinking, maybe I could just buy some software and do this myself. But you don't want to mess up your site.
Many Shopify store owners face this. You want to rank in multiple cities. An SEO agency creates each location page by hand. That takes time and costs a lot. Software can auto-generate hundreds of city pages in minutes. But agencies bring strategy and custom fixes that software can't match.
The cost depends on how many cities you target. More locations mean more pages, more work. An agency charges by the hour or per page, so the bill climbs fast. Software usually charges a flat fee, no matter how many pages you need. The scope also depends on how much of the technical SEO you need done. Things like fixing site speed or schema markup might need an agency.
Start by listing the cities where you want to rank. Then decide: do you need custom content for each page, or can you use automated templates? For most Shopify stores, automated location pages are enough. If your site has technical issues, hire an agency for those fixes. For the content at scale, use a platform like eezyRank. It builds local pages and syncs Google Business Profiles, for far less than agency fees.
Once set up, your Shopify store ranks in every city you serve. You see a heat-map of where you rank. Your Google Business Profile stays updated. You stop guessing and start getting calls from the locations you care about. And you pay a fraction of what the agency charged.
What our customers say
"Scott went above and beyond anything we ever could've expected. He didn't just teach our team how to use Claude. He opened our eyes to a whole new way of working. He pulled our entire business together, rebuilt our sales process from the ground up, helped us get payroll organized, and got us ready to launch our new sales team. The real difference for us has been Scott. We're going to keep working with him long-term."
"Highly recommend Scott and team! They are experts in building business presence in today’s online world."
"Working with Scott has been amazing! His ability to ingest information, understand it, and then help you understand it is second to none. His work ethic is unlike any I've seen. Scott's forward-thinking mindset is incredibly refreshing and helpful. If you want your website to be found more easily, do yourself a favor and talk to Scott and his team. But don't stop there - Scott has a wealth of knowledge that can help you in so many ways."
Other questions about local seo for Shopify Stores
my website gets no traffic
You need content that matches what people actually search for in your area. Start with location-specific pages for each city you serve, then add service pages that answer common customer questions. Track your rankings to see what's working.
competitors ranking higher than me locally
Google ranks businesses that have location-specific pages and proper local signals. You need dedicated pages for each city you serve, not just one generic service page. Local SEO requires city-specific content and technical setup that tells Google exactly where you operate.
website not showing up local searches
Local search requires location-specific content on your website, not just your Google Business Profile. Create dedicated pages for each city you serve. Include local landmarks, neighborhood names, and customer reviews from those areas. Link your service pages to your location pages.
how much does SEO cost
SEO pricing depends on how much content you need and how competitive your market is. Monthly retainers run $1500-$5000 but often include work you could automate. Look for platforms that create the content automatically instead of paying someone to write it manually.
how much does local SEO cost
Traditional SEO agencies charge $1,500-$5,000 monthly because they do everything manually. Automated local SEO platforms cost 90% less and create more pages faster. Look for solutions that build location pages automatically instead of paying for manual work.