eezyRank is just the bridge.
The real mission is 
Short version: how I got here, what I'm building, and how you can be part of it.
The journey
I don't think of myself as a guesser. I pay attention to patterns and I call them out loud, usually years before they become obvious. I tend to see the next wave before most people recognize it.
- 1988
8/8/88. I was in an accident. Brakes failed. Someone died (RIP Todd F.). I lived. But came back different. Clearer. Harder to lie to. Less interested in fitting in. Awakened by tragedy. View the news clipping
- 1999
Picked the #1 internet stock of the year. Became a millionaire before most people had broadband at home. Lost it all four months later in the first wave of the .com crash.
- 2000 to 2021
Partnered with a friend whose pay-per-click advertising patent got ripped off by every major tech company on earth. I was one of the first people in the world using automated pay-per-click, while Google was still doing pop up ads. Took two of the FAANG companies to court in the U.S., then again in Canada. Our lawyers were outnumbered, we had no chance against the tech giants. It needs to be a Netflix documentary someday. "The Trillion Dollar Patent"
- 2010 to 2022
Built a #1 brand in its category on Amazon. Lost 40% of revenue overnight when the algorithm stopped recognizing brands. No appeal, no recourse, no conversation.
- 2024
De-banked by 5/3rd Bank for sending money to Coinbase, after doing it for over a year with no issue. Tried to open a business account at Chase. Refused. Tried US Bank. Also refused. Both told me plainly they had been told, from above, not to touch accounts moving money to digital asset platforms. I was part of a wave, on the wrong side of it.
- 2024 to 2026
Pitched Fisheez to the largest VC firms in my city. Told blockchain was taboo, that they don't understand it, that I should try again later. The biggest startup firm in town just messaged me again (April 2026): still not interested. Over the last 2 years I watched them write checks to AI companies that are collapsing right now. The top incubator CEO even quit his job to lead one of them, only to waste $1.2 million on an idea that was obvious to me was going to fail. Irrational "AI" Exuberance, feels like 2000 all over again.
- 2025 to 2026
Top 1% of ChatGPT users worldwide in 2025, 16,400+ messages. Learned to read code. Built the Fisheez Marketplace front end, platform logic, dispute resolution logic, brand design, videos and websites myself.
I stopped trying to beat centralized systems from inside centralized systems. Patents don't work. Lawsuits don't work. Banks don't work. The VC gatekeeper model isn't for me.
A marketplace built so sellers actually keep what they earn, and buyers actually get what they paid for.
Most platforms charge you more the bigger you get. Most platforms close your dispute with a chatbot. Most platforms keep all of the money for themselves. I'm building the opposite.
- / 01 of 06Keep more of what you sell.Fees range from 0.5% to 8% on a sliding scale set by the price of the item. You can sell a $20 T-shirt or a $400,000 house on the same platform, and the fee stays fair on both ends.
- / 02 of 06Your money stays safe.The buyer's payment is held until both sides confirm the deal. If something goes wrong, real people resolve it. Not a chatbot that closes your case.
- / 03 of 065% of every sale goes to charity.We call it Fishlanthropy. The community votes monthly on which causes get funded. Every donation is on the books, traceable to the dollar.
- / 04 of 06The community has a real say.How the platform evolves, how disputes are handled, what gets built next. The people who use Fisheez decide.
- / 05 of 06List anything legal.Goods. Services. Vehicles. Real estate. Live selling included. One platform for all of it.
- / 06 of 06Sellers help sellers.Other sellers can promote your listings. You set the split. They bring buyers. Everyone wins.
eezyRank
I'm done chasing venture money. I'm funding Fisheez by selling something every business needs. eezyRank isn't just a fundraising tool. At launch it will integrate with Fisheez, giving every seller on the marketplace extended reach across Google and AI.
eezyRank is an AI ranking engine for small businesses. It writes blog articles, location pages, service pages, and a matrix of long-tail Target pages so the website you already have shows up on Google, ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- / 01 of 05Attach to whatever website you already have.Shopify, Wix, Squarespace, WordPress, custom. No migration. No rebuild. No DNS panic.
- / 02 of 05Hundreds of pages, written in your voice.Service pages. Location pages. Blog articles. All grounded in real research, all written so the AI engines actually quote you.
- / 03 of 05Built for AI search and Google.When your customers ask “best [service] near me” on ChatGPT or in Google's AI answer, your name shows up.
- / 04 of 05$99 a month. Cancel any time.An SEO agency runs $2,000 to $5,000 a month for the same outcome. We're cheaper because we built the work into software.
- / 05 of 05Built so I never need a VC's permission to finish what I started.Every customer keeps the funding engine running. That's the deal.
My lawyer is the same firm that built Ethereum and Cardano.
I was already getting pushed out. The U.S. was treating digital payment companies like Fisheez as borderline illegal. So I called a lawyer in Switzerland.
That lawyer turned out to be MME Legal. They built the legal architecture for Ethereum and Cardano, two of the biggest blockchain projects on the planet. They loved the idea. They spent six months helping me build out the plan.
The design goal was simple. Stay out of money-transmitter rules. Stay out of custody. Stay out of the leverage points where gatekeepers like to squeeze founders.
I'd planned to launch Fisheez out of Europe. Then the political winds shifted in the U.S. and the door reopened. Now I'm building from America, on the legal foundation we laid in Switzerland.
Everything works out for a reason. My Swiss lawyer is one of the people I'm grateful I got to meet.
Why I work the way I do
I was told this build would cost millions and a full engineering team. I've done a lot of it myself saving hundreds of thousands of dollars. I designed the system, then handed the back end to my CTO Matthew to connect the blockchain and connect the dots that require human touch and technical expertise.
Matthew has been with me for almost two years. When money got tight, he offered to keep working for free. He understands what we're building better than anyone else on the planet, because he's the one assembling it.
I'm not alone. Thank God for my wife Amy. She's put up with me not having a job for three years. She has the front-row seat to how many hours I grind, and she works her butt off to help me reach the vision.
My parents have been instrumental. They don't always understand what I'm building. They believe in me anyway. Friends like TJ, Jimi, Doug, and Catherine show up when it counts to encourage me. Early investors believed in me when I had nothing but a sketch and a story.
Mostly I'm grateful for the people in my corner, for being put in the right place at the right time, even when it's a struggle. I thank God every day for that.
I'm self-taught on AI. I was top 1% on ChatGPT last year before I stopped using it. I write production code now in Claude Code, in the terminal, every day. 15 to 18 hours a day. Some of that comes from stubbornness but mostly from belief in what we're building.
I don't chase status. I don't do well sitting across a conference table from people who only want to know what I can do for their portfolio. I'd rather build.
What I actually want
I'm not trying to be the richest person alive. I want to build something honest, make a great living, take care of my family and the people around me, and give to causes that matter. That's it.
If what I'm building reaches the people it's for, the small businesses getting crushed by algorithms, the buyers and sellers tired of handing 15 to 45% to middlemen, the people priced out of the current system, then I've done the job.
Two ways to be early on
If any of this resonates, this is where you come in. The pre-registration list is for the people who will buy and sell on day one. The Wefunder pre-raise is for the people who want first access to own a piece of what gets built. Both of you make this real.
Be a buyer or a seller on day one
Get first access when the round opens
Reg CF Testing the WatersThis is not an active offering. No money or other consideration is being solicited, and if sent, will not be accepted. Any indication of interest you submit on Wefunder involves no obligation or commitment of any kind. No offer to buy can be accepted until an offering statement is filed with the SEC and the raise officially opens. Visit wefunder.com/fisheez to indicate interest and get notified when we go live. Investing in startups carries substantial risk, including the possible loss of your entire investment.
The full story, on video.
The marketplace sellers should have had all along.
Stablecoins are about to be in every person's bank account. When that flips, banking changes permanently. Fisheez is built for the world after that flip. eezyRank is how I'm funding it without giving up control. If you want to watch this unfold from the front row, there's a pre-registration list and I'm adding names every week.
Pre-register at fisheez.org →